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2024 Tech Conference Schedule

Schedule

Final Schedule will be released by Dec 4th, 2024

Monday, December 9th, 2024

  • 2:00pm - Vendor Setup Opens

  • 4:00pm - Brewery Attendees Arrive

  • 5:00pm - Annual Meeting

  • 6:00pm - Board Meeting

  • 6:00pm Happy Hour Networking Event

  • 6:00pm - Food served at 6pm


Tuesday, December 10th, 2024

    • 8:00am - Registration check-in and Vendor Setup

    • 9:00am - Keynote Speaker 

    • 10:00am - Breakout sessions - SEE BELOW

    • 11:00am - 1:00pm - Lunch/Networking/Vendors

    • 1:00pm - Breakout sessions - SEE BELOW

    • 3:00pm - Dept of Revenue - Act 73 Update 

    • 4:00 - End of Event


    Keynote Speaker:
    Matt Gacioch
    Staff Economist, Brewers Association

    Title: Making Sense of an Evolving Craft Market

    Summary: This presentation works to put the market forces facing Wisconsin craft breweries into historic and economic context. We'll cover state and national trends in production, openings/closings, craft sales, consumer preferences, financial benchmarks, and more. Attendees should walk away feeling empowered by data to make the best strategic decisions for their businesses.


    Breakout Track 1:
    Brewery & Production

    10:00am - "What the Hemp? Considerations & Best Practices for Hemp Beverages" - Glenn McElfresh, Plift Hemp-Infused Beverages

    1:00pm - "Public Hops & Supply Chain Diversity" - Matt Janzen, Wisconsin Hop Exchange

    1:40pm - "Using Your COA to Become a Malt Whisperer" - Jordon Geurts, Briess Malting

    2:20pm - "Setting up Successful Fermentations - Yeast Attenuation & Wort Fermentability" - Laura Burns, Omega Yeast

     

    Breakout Track 2: Taproom & Sales

    10:00am - "Beyond Bingo: Crafting Events that Revitalize Taproom Traffic" - Bryant Vander Weerd, Full Pour Media

    1:00pm - "So You Own a Brewery - General Liability Discussions" - Ogden Glazer + Schaefer

    2:00pm - "Creating a Successful, Sustainable Loyalty Program for Your Brewery" - Amy Martin, Hinterland Brewery

    Dept of Revenue Update

    3:00pm - DOR officials will join us to provide an update on the rollout of Act 73 in 2024 and what is upcoming in 2025. The update will be followed by a Q&A session, with ability to ask anonymous questions. 

    Registration

    • 2024 Technical Conference: Attendee Registration

      • 9 Dec 2024
      • 4:00 PM
      • 11 Dec 2024
      • 4:00 PM
      • Raised Grain Brewing Co.
      • 192
      Register

      WBG Technical Conference 2024

      December 9-10, 2024
      Raised Grain Brewing Co, Waukesha, WI

      • Guild Member: $35
      • Non-Guild Member: $85
      • Brewery-in-Planning and Homebrewer Member: $85
      View schedule, speakers, and sessions here.
      Show details

    • 2024 Technical Conference: Vendor Registration

      • 9 Dec 2024
      • 4:00 PM
      • 10 Dec 2024
      • 4:00 PM
      • Raised Grain Brewing Co.
      • 9
      Registration is closed

      Vendor Registration
      Registration includes one 8ft. table for up to 2 registrants, meals and sessions.

      Affiliate Member Price: $280 (30% discount)

      Non-Member Price: $400

      Affiliate Member Benefits:​

      • Gold members receive free vendor registration but must still register to indicate whether they want a booth
      • Silver & Gold members have the right of first refusal for booth choice​
      • Sign up now or upgrade your membership to Gold to receive these benefits
      • Silver & Bronze members receive a 30% discount on exhibitor booths ($280)

      Table setup will be available Monday from 2pm-5pm, and Tuesday morning from 7am-8am.

      Contact info@wibrewersguild.com to sign up or upgrade before you register.

      Show details

    Wisconsin Brewers Guild is a 501(c)6 non-profit organization.

    info@wibrewersguild.com

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