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2026 Tech Conference Schedule

Schedule

Monday, January 13, 2026




Tuesday, January 14, 2026

    • 9am: Welcome & Keynote

    • 10am: Sessions
    • 1-3pm: Sessions

    Keynote Speaker: Randy Mosher


    Title: Tasting and Creating: Messages from the Science

    Summary: Author Randy Mosher has spend the last five years digging through thousands of pages of scientific papers to learn the current perspective on all aspects of tasting for a new book called Your Tasting Brain: A Sensory Approach to Wine, Beer and Other Pleasures(University of Chicago Press, May 2026). It’s a lot. Thanks to advanced tools and techniques, there’s been a huge expansion in our understanding of how all of this works. From the biophysics of receptors, to neural processing, emotion, memory, language and cognitive mechanisms, the new research provides a much clearer picture of how we’re put together and offers a lot of valuable insights, both on the tasting and appreciation side as well as for brewing and flavor creation. This talk takes us on a tour of some of the new discoveries selected for their relevance to those of us in the brewing business. 

    About Randy: Randy Mosher is a writer and creative consultant specializing in flavorful things. He is the author of five books on beer and brewing, with a new one coming next year covering the wider subject of tasting. Mosher provides training and lectures around the world and teaches at the Siebel Institute brewing school. He has a background in design and advertising, and frequently consults on new product development and branding. Based in Chicago, he is currently a minority partner in two small breweries: 5 Rabbit Cervecería and Forbidden Root , which has locations in Columbus, OH and Chicago. More about randy and his projects can be found at randymosher.com.


    Breakout Track 1:
    Brewery & Production

    10:00am - 

    1:00pm -

    1:40pm - 

    2:20pm - 

     

    Breakout Track 2: Taproom & Sales

    10:00am - 

    1:00pm - 

    2:00pm - 

    Dept of Revenue Update

    3:00pm - 

    Registration

    • 2026 Technical Conference: Vendor Registration

      • 12 Jan 2026
      • 4:00 PM
      • 13 Jan 2026
      • 5:00 PM
      • Raised Grain Brewing Co.
      • 0
      Join waitlist

      Vendor Registration
      Registration includes: one 8ft. table, entry for 2 booth staffers, meals, and sessions.

      Affiliate Member Price: $280 (30% discount)

      Non-Member Price: $400

      Affiliate Member Benefits:​

      • Gold members receive free vendor registration but must still register to indicate whether they want a booth
      • Silver & Gold members have the right of first refusal for booth choice​
      • Sign up now or upgrade your membership to Gold to receive these benefits
      • Silver & Bronze members receive a 30% discount on exhibitor booths ($280)

      Booths are first-come, first-served. Vendor map will be sent out prior to the event for booth choices.

      All members must be in active (paid) and good standing with the guild at both time of registration and time of event to redeem the discounted price.

      Contact info@wibrewersguild.com to sign up or upgrade before you register.

      Show details

    • 2026 Technical Conference: Attendee Registration

      • 12 Jan 2026
      • 4:00 PM
      • 13 Jan 2026
      • 5:00 PM
      • Raised Grain Brewing Co.
      • 245
      Register

      2026 Technical Conference

      January 12-13, 2026

      Raised Grain Brewing Co.
      1725 Dolphin Dr, Waukesha, WI 53186

      Attendee registration includes a light breakfast as well as lunch on Tuesday, along with all sessions:

      • Student: $20*
      • Guild member: $35
      • Brewery-In-Planning and Homebrewer Member: $75
      • Non-Guild Member: $85

      *Must be active Student tier member -or- be able to provide current proof of student status*

      Show details

    Wisconsin Brewers Guild is a 501(c)6 non-profit organization.

    info@wibrewersguild.com

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